ir Deccan, which strongly identifies with RK Laxman's common man, recently produced another ace from its sleeve. The price player launched a new campaign for ticket booking and group travel. Air Deccan's new ad campaign gives impetus to travel for occasions such as weddings, conferences, excursions, school trips, dealer meets and even weekend parties by offering a 5 per cent discount over and above its already common man-friendly fares. The group discount goes into play for bookings above 20 tickets. But what's new about bulk bookings?

Many airlines offer group discounts round the year and especially during the festive season. However, there are some conditions in fine print that have to be negotiated adroitly. And they don't advertise the fact openly. Air Deccan, with its aggressive sales communication, is looking to change the rules of the game by offering progressive discounts for group booking by announcing this fact from the rooftops. The airline, which is more visible in southern India, has advertised in newspapers in the north too.... more