e unconventional and stay safe. That seems to be Paras Pharmaceutical's mantra to success. The OTC drug major, known for innovative products such as Livon hair fluid, Crack SR Cream and the skin repair cr�me Recova, is now set to revolutionise the way men wear perfume in the country.

SetWet Body Perfume, the latest product from the Paras stable, is not the usual aroma fluid in a designer bottle or a spray can. It is a gel that needs to be worn like a body cr�me. The result, as the three television commercials (TVCs) for the product suggest, is that women find anything with SetWet Body Perfume on it to be an irresistible object of desire. ... more