�Wherever life takes you, we will be there'. Does that sound like another telecom brand making a network reach claim? This time, for a change, it's a general insurance brand putting in efforts to differentiate in a category that befuddles many consumers.

A joint venture between The Indian Farmers Fertiliser Co-operative (IFFCO) and Tokio Marine and Nichido Fire Group, the largest listed insurance group in Japan, IFFCO-Tokio General Insurance (ITGI) has been in India for over three years now. With only a corporate campaign and couple of print and outdoor campaigns in the past, this is the first time that the general insurance brand is trying to carve out a clear space for itself and doing a brand building campaign.... more