air today, healthy hair tomorrow. That's what Hindustan Lever Limited (HLL) wants to give consumers with the new Clinic All Clear Hair Fall Defense. A variant of Clinic All Clear Total, Fall Defense will have the sizzling film star pair of John Abraham and Bipasha Basu as brand ambassadors. Positioned as the �No dandruff, no hair fall'�shampoo, it was launched during the Ranbhoomi episode of Sony Entertainment Television's Fame Gurukul.

Why did HLL choose a platform like Fame Gurukul? "Clinic All Clear has always been associated with empowering people, unleashing their inner potential and leveraging their inherent capabilities. Launching our new variant during a show like Fame Gurukul gave us the unique setting we wanted. The product stands for confidence, which is one of the important elements of the show," says Sanjiv Kakkar, vice-president, Hair and Oral Care, HLL. ... more