en have fewer accessories to fall back on than do women. That�s possibly why they seem to set so much store by their watches. That�s also why advertising for watches has traditionally had a sharply male skew. Things have been changing, though. In their advertising, watchmakers are increasingly adding softer images aimed at women into a mix long dominated by sports stars and other macho symbols.

The lot of women�s watches in India has been no different. Perhaps the one player that can be credited with building this ... more