lady is ready to go out after spending hours dressing up. One look at her beau who is putting on his suit and she rushes back into the room in order to make herself more presentable.

Suitings brand Grasim calls it �the power of fashion' and the action being played out is the story in its latest TVC. Like previous communication efforts, this time too, Grasim has played up the woman's emotions. Isn't it strange that a woman's thought processes are given so much prominence for advertising a category like men's suiting?... more