Seduction faculty in a university that awards degrees such as BA (Babe Attractor), MBA (Major Babe Attractor), MBBS (Magnet for Beautiful Babes) and PhD (Promoter of Huge Desire) with subjects like Matematics, Hottieculture and Kissics is bound to generate curiosity. The courses mentioned above are from the recently-launched Axe Unlimited Academy (AUA).

No, the deodorant brand has not diversified into education. This is a campaign to launch Axe's new fragrance - Axe Unlimited. Hardly any Axe fragrance launch goes unnoticed and this one is no exception. Unilever has always attached great properties to a new fragrance or vice versa. For instance, the Axe Pulse (2004) was about the 'Pulse Dance'; Axe Dimension (2003) kicked off with a 'Dome Party'. Earlier fragrances like Voodoo and Phoenix were big affairs too. But a couple of things - the music and dance element and an online representation - have remained a common and integral part of Axe's marketing efforts. Now with the online AUA campaign, a virtual school complete with gorgeous professors, resources and semesters, the brand is sending strong signals about where its target group hangs out - on the net.... more