imberly-Clark tied up with PBS Kids Sprout Network, a digital cable and video on demand (VOD) network on Comcast for VOD that will reach 16 million subscribers. As part of the deal, Kimberly-Clark will run 30- and 120-second ads for its Huggies and Pull-Ups brands on the net�s VOD service.

The company wants to have a hand in emerging media. As digital cable networks become more targeted, Kimberley-Clark wants to understand how consumers are engaging in that space. It believes that this is the wave of the future and wants to catch and ride on it.... more