n what is a clear sign of the growing popularity and commercial value of the "blogosphere", America Online acquired a publisher of 85 niche weblogs. AOL, owned by Time Warner, is paying about $25 million (Rs 112 crore) for Santa Monica-based Weblogs Inc.

Weblogs� sites include Engadget (a blog covering technology and gadgets), Autoblog (for car enthusiasts), Luxist (for luxury lifestyles) and gaming site Joystiq. Other content range from travel to food, fashion, medicine and mortgages. The company said its network attracts more than 30 million monthly page views.... more