fter spending 23 years together, ad agency M & C Saatchi and British Airways have parted ways. BA's advertising will now be handled by Bartle Bogle Hegarty (BBH).

In what is a big blow to Saatchi (seven percent of its revenues came from the BA account), the airline company announced that it was quite impressed with what it has seen of BBH�s operations. BA�s annual advertising spend is pegged at over $100 million (Rs 450 crore).... more