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November 1-15 2005


 

November 1-15 2005

Swinging music
Surina Sayal

ere's the answer for those who felt a sudden urge to break into song but wished there was some background music. Or, for those who've been to a karaoke bar but were too petrified to sing in front of so many people. Mobile2win's (m2w) India's Phone Karaoke gives the user the chance to develop her vocal skills without any inhibitions.

m2w, the company that provides mobile marketing for television, print media and brands in general, introduced this application where all the benefits of an actual karaoke machine can be enjoyed on a mobile phone. "We are excited by the first ever-mobile karaoke roll out in India. Mobile content in India is driven by music and we have brought together a unique mix of music and JAVA applications into this product. There will be a huge demand for regional songs as well and we're working closely with all the operators to tap this," says Rajiv Hiranandani, country head, India, mobile2win.... more


 

   
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