he war to attract passengers in the airline industry began with the launch of private players and the price-cuts that followed. Then airlines turned their attention to service, using facilities like e-ticketing and auction of tickets on the internet to vie for passenger share.

Recently, Jet Airways went a step further by launching the internet check-in facility whereby not only can tickets be booked on the web, even the boarding pass can be printed out. Jet became the first airline to offer this service. Easy and hassle-free, "this allows the customers to view and select their preferred seat and print their boarding pass from the Jet Airways website. And if a passenger is travelling light, he can walk straight to security check-in with his hand baggage and just board the flight," says Belson Coutinho, manager, marketing e-commerce and global distribution, Jet Airways.... more