NA (Daily News & Analysis) has joined hands with Red FM 93.5 in a strategic alliance. The Diligent Media Corporation-owned newspaper and the India Today Group's radio channel will promote each other through content, music and entertainment, movies, marketing, ground tie ups and promotions in Mumbai.

"Both of us share a common philosophy and it offers immense scope for synergy across content, marketing, causes and alliances. Together, we will nicely complement each other and be an integral part of Mumbai," says an excited Abraham Thomas, chief operating officer, Red FM.... more