t's the turn of a different colour now. After launching Tiger Balm Red, Elder Pharmaceuticals has come up with Tiger Balm White. There was just one reason for Elder to unleash the new balm. Consumer surveys conducted by the company revealed that Tiger Balm Red was a little too strong and caused a burning sensation when applied on the nose.

Launched in the south nearly three months ago, Tiger Balm White is now available almost all over India. So how is White different from Red? While the latter is considered a strong balm which can be used for body aches and severe headaches, Tiger Balm White can be used for the treatment of headaches and a stuffy nose. "You can't use the red balm for children, while the white balm is milder and can be used by people of all ages," says Anuj Saxena, director, Elder Pharmaceuticals.... more