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November 1-15 2005


 

November 1-15 2005

The argument starts again
Natasha Nundy

t's different! That is what one remembers whenever there is talk of Maggi tomato ketchup or its advertisements. The antics of Javed Jaffery and Pankaj Kapur (later repeated by the Ranvir-Vinay duo) arguing about the taste of the ketchup are etched in people's minds.

Nestle India brings the mellow memories back with its new TVC to launch two new ketchup variants Maggi Pudina and Maggi Chatpat. The "It's Different" campaign started with the Maggi Hot and Sweet Chili sauce almost a decade-and-half ago. The Maggi sauce campaign has always stood out because of the storyline which portrayed hilarious situations like Pankaj Kapur taking a bottle of ketchup to a tennis match or Vinay putting ketchup on a hand grenade in a battlefield.... more


 

   
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