d No 1: A young maid is up late at night, studying in a dimly-lit room. The housewife passing by the room sees her struggling to concentrate. The generous lady instantly prepares a cup of tea for her to help her stay awake.

Ad No 2: A family is at an outing and the young girl in the house picks up a pack of the tea and reads out the ingredients listed. The father goes on to explain their meaning and how healthy each one is. This one is, of course, for Nature Care - a sub-brand under the Red Label tag. It attaches health connotations to tea and is an attempt at value-addition to 'tea'. 'Pyaar ka pyala, sehatwala,' says the ad.... more