hen it comes to a chocolate, nobody knows better than Cadbury. With brands like Dairy Milk, Gems, 5-Star, Perk, Celebrations, Byte, Delight and Temptations, Cadbury has an offering to suit many occasions and moods. The latest in the long line of treats is the Cadbury Dairy Milk (CDM) Dessert in two flavours, tiramisu and kalakand.

"Traditionally, the Indian palate craves for something sweet after meals at home. The current practice is to have traditional Indian mithai, ice creams, fruit juice or milk shakes. Our research indicated that consumers perceive the time after dinner to be an after-meal occasion. That is the time when the family gets together after their stressful day and shares a sweet moment together," says a spokesperson for Cadbury. According to a Cadbury India Ltd (CIL) release, 'CDM Desserts offer the perfect rounding off taste after a meal and adds special Meetha moments to the family.' In a country where people have an innate craving for sweets - be it on festive occasions or simply post meals - Cadbury's Desserts have strengthened the connect of the brand with modern-age mithai among the masses and increased occasions for consumption. ... more