abur and Emami recently came up with near-simultaneous campaigns to add some pep to the chyawanprash market.

While Emami's five-year-old brand Sona Chandi Chyawanprash focuses on mental agility, Dabur stuck to the immunity-building benefits of chyawanprash. Both companies, however, have opted for new celebrities. In the case of Emami, it is Shah Rukh Khan while Dabur plans to use Vivek Oberoi. The idea: to pull in consumers who are neither children nor old.... more