nline stores never had it so good. As the Indian customer grows in confidence, products have been flying off virtual shop shelves faster and faster.

Online shopping, introduced in India about a decade ago, has come a long way since. In the initial years, prospective customers were wary of using credit cards online. Sellers resorted to methods like cash on delivery (a customer pays when the product is delivered to her) to attract buyers. As the concept of secure sites - and the buyer's confidence in products - grew, customers' diffidence vanished.... more