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November 16-30 2005


 

November 16-30 2005

Remodelling performance
Ruchika Kumar

astrol Lubricants India recently announced a new strategy with an array of new products based on its new theme of Liquid Engineering. "When it�s more than just a vehicle to you, it�s more than just oil to us!" is the company�s emphasis now.

"Castrol understands the importance of the relationship you have with your vehicle. It has the unique ability to take an inert liquid - oil - and imbue it with characteristics that lets it do amazing things for the people who use it. Castrol gives you the confidence of getting the most of your vehicle and it shows you care," explains J C Giri, president, Ogilvy & Mather. ... more


 

   
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