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November 16-30 2005


 

November 16-30 2005

Prime time cereal
Natasha Nundy

ored with all those boring commercials promoting boring cornflakes as a breakfast cereal? FritoLay has put something different on Indian breakfast tables by launching Quaker Oats.

Quaker is the first breakfast cereal launched by PepsiCo India. The question is why? "Consumers are constantly seeking options. Quaker oats was launched in line with our commitment to offer choices to our customers," says a FritoLay spokesperson.... more


 

   
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