he confusion ends, finally. Orange, Hutchinson Essar's telecom service brand in Mumbai, will be known as Hutch by the end of this year. It won't be just a name change. Hutch has also changed its logo in order to create a single identity across India.

The new logo will have pink with the name Hutch in blue. The company claims that this tone of pink is vibrant, energetic and contemporary and will be complemented with the secondary palette with a blue hue. But why this sudden shift?... more