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November 16-30 2005


 

November 16-30 2005

One for the home
Chumki Sen

here's a surprise for Frooti lovers. The drink, which has always been associated with tetra paks will now be available in PET bottles.

Frooti, and its jingle, 'Mango Frooti, fresh and juicy' which became quite successful still evoke images of youths jiving and sipping the drink out of tetra paks. Frooti owed its success also to the fact that unlike every carbonated drink or fruit drink available in glass bottles, there was no need to deposit money to be able to carry it home. So why did Parle Agro fiddle with the formula? And did Frooti really need a change in packaging? ... more


 

   
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