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June 1-15 2004


 

June 1-15 2004

Siena out, Petra in
Vishal K Sampat

s part of a global restructuring process underway at Fiat Auto SpA, Italy, its Indian subsidiary Fiat India, has adopted a branding strategy where all product offerings in the C-segment based on a common platform (�178�) would be consolidated under a single global brand name, Petra. As a first step in this direction, the company has replaced the Siena with the Petra, which was first launched in Egypt.

Essentially a rebadged Siena, the Petra is an immense value-for-money proposition. The sedan is powered by the familiar 100 bhp 1596 cc petrol engine and it is the first time that such a combination is being offered in the country at less than Rs 5 lakh. The Petra is priced at Rs 4,75,000 ex-showroom Delhi and Rs 4,77,000 ex-showroom Mumbai. ... more


 

   
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