he Newspaper Association of America (NAA) has lately reported that the total combined circulation of the top 50 newspapers represents only about one-third (35 per cent) of the total daily newspaper audience, and about 37 per cent of the total Sunday audience (April-September 2005).

Aware of the dipping circulation, newspapers are doing everything they can, to stay on top. However, the marketing strategies developed by newspapers have not succeeded in adding many readers. ... more