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June 1-15 2004


 

June 1-15 2004

From personal care to foods
Utpal Bhaskar

his Jack certainly wants to master all trades. CavinKare, set up by CK Ranganathan two decades ago with a single brand in its portfolio, Chik shampoo, today has a wide range of products that spans toiletries to pickles.

The group, which claims a turnover of about Rs 400 crore, recently entered foods with two brands - Ruchi and Chinnis. While its Ruchi range comprises pickles (ginger, mango thokku, tomato and hot onion variants) and asafoetida for the domestic and export markets, Chinnis has pickle in avakkal, mango, lime, garlic and mixed flavours. Chinnis is currently available only in Tamil Nadu but will expand later beyond the state�s boundaries. ... more


 

   
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