he Taco Maker (TTM), a fast food chain from Mexico, is all set to enter the Indian market. Armed with a menu that lists tacos, enchiladas, burritos, nachos and tortillas among other specialities, TTM plans to have five outlets in Delhi and the national capital region by January next year.

For Indian consumers who are eager and willing, a dedicated place for Mexican food may be something they were looking for. "A lot of similarity exists between Indian and the Mexican food. Yet the Mexican fast food market in India is not very organised. Outlets like TGIF or Rodeo cater to only a particular section of the crowd. Our focus is to serve the best at a very competitive price," says Gil L Craig, founder and president, Taco Maker Inc. ... more