ackaging in the liquor industry has hardly seen experimentation, apart from the odd change in shape and cover design of bottles and the introduction of PET bottles for some time. This has to do with the fact that spirits are chemically reactive and there aren't many options available apart from the good old glass bottles.

UB Group Spirits Division heralded a change on that front when it launched Bagpiper, the largest selling whisky in India, in tetra packs. The brand has a 30 per cent market share and will touch 11 million cases this year.... more