very company finds new ways to combat competition. In the case of Domino's Pizza, it is constant expermentation. Recently, the pizza maker launched the cheese burger pizza. The new product is a combination of both a pizza and a burger - burger patties hold cheese slices and onions between two layers of crispy thin crusts. The pizza will have the usual range of toppings.

"The cheese burger pizza is the result of our consistent efforts to bring innovative products for our customers," says Ajay Kaul, chief executive officer, Domino's Pizza India Ltd. The new pizza, explains Kaul, is unique as it brings the experience of pizza with a touch of the burger. "We are confident that it will delight our large and ever-growing base of customers," he says. ... more