MCG major ITC has just added another arrow to its quiver. Recently, it forayed into the perfume segment with an exclusive line of fragrances and personal care products under the brand name Essenza Di Wills or Essence of Wills.

Inizio, the signature range under Essenza Di Wills, has distinct lines for women and men. The range comprises 16 products and includes eau de parfum, eau de toilette, deodorant, shower gel, shampoo, bathing bar, body lotion, cleansing milk, toner and nourishing cream in the women's range. The men's range has eau de toilette, after-shave lotion and balm, deodorant, all-over shampoo and bathing bars. ... more