rito-Lay's TVC for the recently introduced paapri chaat flavour in the Chaat Street range came after a teaser campaign which made clever use of various media like print, television, radio, online and SMS. The ad brings the Preity Zinta-Saif Ali Khan-Rahul Khanna trio together once again.

The new TVC, like its predecessors, is based on the concept of camaraderie and mischief among friends. While the earlier advertisements for Lays laid emphasis on innovative flavours and brand building, this one simply shows three friends desperate to try out the new paapri chaat flavour. It is an attempt to connect with the youth and the young adults, only this time the intention is to reach a wider audience. This, Frito-Lay, explains is the reason behind the use of teaser campaigns on various media. ... more