our 10-second commercials on Cartoon Network and Pogo during prime time are what this company hopes will catch the attention of children. Made like a teaser campaign, the ads induce the target audience to try Wai Wai noodles.

"We've aired it on Pogo and Cartoon Network because we wanted children to be attracted to the product. The commercials may be short but their frequency is high," says Nirvana Chaudhary, director, Chaudhary Group (CG), Nepal, from where the company has been exporting to India over the last six years The company claims that Wai Wai is different from other instant food available in the market in the sense that it can be eaten in three different ways - straight out of the packet, in soup form or the regular cooked noodles.... more