hat happens when you see thousands of colourful rubber balls bouncing down a street? The last thing you would relate this to is an LCD TV. But that's exactly what Sony had in mind when it released the new ad of the Bravia LCD and 3LCD television range.

The commercial shows multi-coloured bouncing balls, 2,50,000 to be exact, showering upon a street in San Francisco in slow motion to the music of 'Heartbeats' sung by Jos� Gonz�lez. The most interesting fact about the ad is that it is devoid of any computer graphics. A 23-man crew had only a single chance to get the whole thing right. The shoot was finished in two days. ... more