he ad campaigns of ABSOLUT vodka are nothing short of legend. People in the ad industry swear by them. ABSOLUT's campaigns have been ranked among the top ten in the twentieth century by the Advertising Age magazine, winning hundreds of awards, and have also been honoured in the American Marketing Association's Hall of Fame.

ABSOLUT BOOK was the first such chronicle of the brand's evolution from 1981 to 1996. Penned by Richard W. Lewis, it described how the brand originated in the fifteenth century and evolved into what it is today. Needless to say, the book was a big hit, selling 300,000 copies after being released in twelve editions.... more