he next time you go shopping, watch your step. What looks like just another floor mat, could turn out to be next big thing in advertising. The IntelliMat is a patented technology developed by IntelliMat LLC and The Egg Factory (TEF). It consists of a multimedia display on a 3 ft by 4 ft screen. Only half an inch thick, it allows shopping carts to roll over it and customers to walk on it.

The IntelliMat is a wireless computer embedded in a very thin mat made of a lightweight thermoplastic alloy with four LCD screens, which can display video messages with sound, at the point of purchase. IntelliMat represents a different, new advertising opportunity in the age of clutter. Considering new technologies like TiVo, DVR and an explosion of cable channels, customers can now carefully screen the messages they receive. The IntelliMat fits perfectly in this scenario by delivering location-specific advertising.... more