f men have accepted fragrant deodrants, after shaves and cologne there is no reason why they cannot use one more. That was reason enough for Modi-Revlon to introduce 24seven, a range of fragrances, which the company claims is available only in India and South Africa.
The fragrances of 24seven deodorant are available in four variants - Platinum, Krypton, Xenon and Gold, while the 24seven cologne and after-shave splash are available in Platinum and Krypton variants. The deodorant spray is priced at Rs 185 for a 130 ml pack. Cologne spray is Rs 550 for a 50 ml pack and the after-shave splash comes at Rs 250 for a 50 ml pack.
The other more attractive reason for Modi-Revlon to get into this market is that the Indian fragrance segment for men has a 32 per cent share in the total fragrance market, according to Euromonitor, in the Rs 410 crore market and is growing at 18 per cent a year. "The beauty segment in the Indian market is growing and so is the consciousness about fragrances among men today. 24seven is here to cater that need," said U K Modi, chairman, president and CEO, Modi-Revlon during the launch. ... more