roducers and TV channels continue to try and unsettle the reigning saas-bahu serials. The new formula that is being tried out centres around the strong-willed, confident woman who is ready to take the world head-on.
The repertoire has Sony's bouquet, which includes serials like Jassi Jaisi Koi Nahin and Ek Ladki Anjaani Si. Star TV has India Calling, while SAB has just launched Maahi Ve. SaharaOne has serials like Hare Kkaanch Ki Choodiyaan, Woh Rehne Waali Mehlon Ki and Kituu Sab Jaanti Hai.
The highly successful Jassi Jaisi Koi Nahin is an adaptation of the Latin-American show, Yo Soy Betty la Fea. Jassi, a simple girl, choose a career in fashion and steadily rises to the top. In Kituu Sab Jaanti Hai, Kituu, the leading lady works as a reporter on a TV channel. India Calling on Star One portrays the female protagonist Chandni as a call centre executive while Anu from Ek Ladki Anjaani Si aims to be a photo-journalist. ... more