industan Lever Ltd (HLL) doesn�t believe in giving up, certainly not in the branded foods market. Foods hasn�t been exactly a happy experience, despite the company acquiring some re-nowned food brands such as Knorr from International Bestfoods some years ago. While Knorr continues to be one of the biggest brands in parent Unilever�s portfolio, Knorr Annapurna as a food brand is yet to establish its dominance in the Indian ready-to-eat market.

After trying its luck with sauces, ready-to-eat �tiffins� and soup powders, the company has now introduced Soupy Snax - a thick liquid snack for "whenever you feel like taking a break". Positioned to address a strong consumer need of finding a perfect break-time experience - one that helps relieve, relax, unwind and rejuvenate, as the company puts it - Soupy Snax is available in four flavours: Chicken Punch, Peppery Chicken, Tomato Tease and Spicy Veg. The entire range is priced at Rs 5 per sachet. ... more