fter almost three years of existence, Parle Agro is calling N-Joi a 'milk-shake'. Did it take so long for realisation to dawn? Before you jump to conclusions, read this:

In 2002, Parle Agro launched N-Joi, a milk-based drink, an innovation that for the first time allowed it to go beyond the flavoured drinks category. In fact Nestl� too had launched a similar drink aptly called Fruit n' Milk and the clarity of its offering came through well from its name, which wasn't the case for N-Joi.... more