bookstore with heritage, Oxford has a reputation to live up to. So, unlike its competitors, there is more to Oxford Bookstore than just selling books. India's second-oldest bookstore, which traces its roots to 1920, is constantly endeavouring to innovate, generating great interest in the process.

Rajiv Chowdhry, chief executive officer, Apeejay Oxford Bookstores Pvt Ltd, explains what makes Oxford different. The bookstore is part of the Apeejay Surrendra Group. "We have positioned our brand as 'much more than a bookstore' nationally. We are definitely here to generate business, but we firmly believe that it is our responsibility to encourage, popularise and promulgate the habit of reading among all age groups and across all cross-sections of society," he says.... more