uestion: Are the rich happier than the poor? Answer: who knows? But it is true that rich or poor, getting a loan approval makes everyone smile. The new TV commercial for GE Money created by JWT explores precisely that aspect.

The TVC opens with some children looking around for something. When a little girl asks them what it is they've lost, they reply in unison, 'Chintoo ki smile' Apparently, Chintoo wants to build a model hospital and has left no stone unturned to achieve his dream. Everyone had turned him down. The girl then says, 'Chintoo ki smile milegi'. Cut to next shot where the children go to a GE Money branch. The financier (GE Money) pulls out a children's doctor set, a doctor's coat and even reminds Chintoo that he has forgotten the ambulance. The commercial ends with the punch line, 'GE Money personal loans, yes to smiles.'... more