ou've seen her use an Intel-powered PC to become a doctor, apply Numis hair gloss and become the cynosure at parties, chat the night away on Airtel, become fresh 'n cool by using Sunsilk and even impress Amitabh Bachchan with her Parker pen. And in numerous ads besides.

When Neha Julka took up management studies, her motive was to get into marketing to drive sales by influencing target groups and help build brands. She took up modelling as a hobby during her Bachelor of Management Studies and kept it second priority to academics. Now, as a professional model who is all over media, she is still doing what she set out to do - drive sales by influencing target groups and help build brands.... more