or the talented women (and also a few men) who haven�t met with success even though they have found fairness creams, here is good news. Hindustan Lever Ltd�s (HLL) latest offering, the new Fair & Lovely Fairness Soap with "fairness beads" promises to help one discover "fair, radiant skin that glows" (and subsequently, if HLL�s past communication is anything to go by, a high-flying job, a boyfriend or a husband depending on one�s preference).

Not only does the soap give the user "a daily dose of fairness" but the company claims "its proven double sunscreen system helps protect your skin from the harmful effects of the UVA and the UVB rays of the sun". The "fairness vitamins that one can actually see" are pink specks on the soap (which frankly, don�t look at all convincing, and somewhat even sickly). ... more