alling newspaper subscriptions in the United States has been a cause of concern for most dailies in the country of late. Now they have to contend with a newer challenge - free tabloids and newspapers distributed to commuters and passers-by. The idea behind these dailies was to encourage the reading habit among non-readers, but now they are becoming competition to traditional newspapers.

Responding to the challenge, The New York Times commissioned a study with market research firm Scarborough Research to analyse whether free dailies like commuter tabloids were competitive or complementary to paid dailies. ... more