attel's Hot Wheels is one of the fastest selling toy car brands in the world. It recently carried out a promotion at FAO Schwarz store in New York letting kids design their own Hot Wheels cars. The Hot Wheels Custom Car Factory Kiosk application used in the promotion consists of touch screen technology displaying different designs, rims and colours. Each custom car costs $20 to make, and comes complete with the customer's name, a registration number and certificate of authenticity.

The FAO Schwarz store is the only retail outlet to have the kiosks, seven in all. The promotion has received an overwhelming response, and the store claims to have sold more than 20,000 customized Hot Wheels so far. ... more