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January 16-31 2006


 

January 16-31 2006

'Wall you tell me story?
Surina Sayal

his is strictly for children. Goodlass Nerolac Paints and Disney Consumer Products have entered into strategic alliance and have introduced a range of paints for kids' rooms called Nerolac Disney Emulsion. The deal gives Nerolac access to Disney's cartoon characters. For starters, Nerolac will use characters like the Mickey family, the Pooh family and the Princess family namely Cinderella, Jasmine (Aladdin), Ariel (The Little Mermaid), Aurora (Sleeping Beauty), Belle (Beauty and the Beast), Mulan, and Snow White. Does that mean children can paint their own rooms?

Not really, but they get to choose the characters they would like to live with. The new range comes in the form of a paint kit that includes a roller brush, ready colour (200 ml), custom made stencils, masking tape and a tray. A panel of contractors and painters is being constituted in each city that will be specially trained by Nerolac to execute the print job. A consumer can avail of this service by calling the toll free number (1600 2200 24) or also SMS to 4646.... more


 

   
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