ultiplexes have made visiting cinemas fashionable again. Cinema consumers - they are not merely viewers, besides the movie, a multiplex offers loads of other things - in India today are a pampered lot. Cities like Delhi, Mumbai, Chennai, Kolkata, Ahmedabad, Bangalore, and a few others have already become hubs of multiplexes like PVR, Satyam, DT and INOX. And each of them offers something different for the visitor.

As competition rises, consumers get to see new innovations. Fun Multiplex, a part of the Essel Group, a new addition to Delhi's multiplex family is wooing viewers with its Buy Early, Pay Less scheme. Fun already has complexes in Mumbai, Ahmedabad and Chandigarh. What exactly is the Buy Early, Pay Less offer? ... more