dd one more animated character to the existing ones created by the advertising world. Here is evil Bunty. Like Louie of Mortein fame, Bunty - Bunty Bimaari to give him his full name - is also a bad guy who has just been eliminated by Domex.

Hindustan Lever's print campaign for Domex Thick, a disinfectant home cleaner, highlights the obituary of Bunty Bimaari. A spokesperson from the company said, "The objective of this campaign was to communicate the indomitable power and strength of Domex in a way that creates a functional and emotional point of difference."... more