adies and gentlemen, to your left, the Top 50 most exciting names, according to the people whose business is brands - in the first survey of its kind ever in India.

Going by the respondents' choice, the name with the greatest buzz around it in 2005 was telecom services brand Airtel, followed closely by its rival in the image stakes, Hutch. While 39.1 per cent of the respondents voted for Airtel, 35.7 per cent ticked against Hutch. The marvel was the name at No 3: State Bank of India, a sleeping giant that stirred itself - and everyone else, too, it seems - with a spectacular media blitz as the year came to a close.... more