ast year, around this time, Mumbai's daily newspaper skyline had just two landmarks - The Times of India and Mid-Day. One year down the line, three new dailies are clamouring for attention and also fighting for the No 2 slot.

This New Year none of the players wanted to be left behind in the visibility stakes. While The Times of India continued to highlight its association with festivals and events with the odd TVC thrown in, Mumbai Mirror launched a youth-centric print and outdoor campaign.... more